How to get Instagram followers in 2021

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10 Practical Instagram Tips you can implement right now to grow your IG followers for free.

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Instagram has become the keystone for many brands and online businesses. Building an engaged audience and driving traffic to a business’s landing pages are some of the greatest benefits of Instagram.

If you think your Instagram presence isn’t as strong as it should be, you may want to learn new strategies to get real and organic followers on Instagram. With a larger audience, you will get more opportunities to engage with users and create amazing experiences for them.

Why it is important to have organic followers? Some brands will take the easy path and purchase followers and like from various websites. However, the Instagram algorithm gets updated regularly to remove the low-quality accounts with poor engagement, so it’s not worth it.

We should also mention that a high number of Instagram followers is irrelevant if the audience doesn’t visit your landing pages and share your posts with their followers. You can build your presence on Instagram the right way using these steps on how to get more followers on Instagram.

  • Keep an organized content calendar

It’s a bad idea to post content at random and disorganized times when you try to get more followers on Instagram. If you are lucky enough to get some people following your Instagram page when you just started, it’s important not to make them forget that they followed you.

To keep things in order, stick to a consistent posting schedule. Normally, businesses shouldn’t post more than a few times per day in order to avoid spam. However, it’s important to keep a constant rhythm.

More than 200 million people log on Instagram on a daily basis, so you can try to post content a few times throughout the entire day to gather a larger audience. You can even find researches on the internet about the best times of the day to post on Instagram. Having a posting schedule will build a consistent experience between your followers and your brand.

  • Get brand advocates to make your Instagram posts

 It’s essential to know the importance of your audience when you’re learning new ways to get more followers on Instagram. With a larger follower base, you will get more interested users and potential customers.

Being present on other’s people Instagram is just as important as being present on yours. You can get more followers by trying to sponsor user-generated content so your brand can appear in people’s feeds.

Also, you could reach a larger audience by holding Instagram contests with giveaways. A contest on Instagram will build social proof by demonstrating that your followers are interested enough to repost your content.

  • Post content based on what your followers want

Even though it’s a bit complicated to learn this, it’s important to find out what your audience wants to see. Testing is necessary, as you’ll learn that some content works better than others.

The smallest elements in your posts will make the difference. Whether it’s post times, caption, hashtags, content types, or filters, you should always check out the newest Instagram trends so you can post fresh content.

To make even more research, you could also invest in a tool for Instagram analytics. With a proper program, it will be much easier for you to analyze, keep track, and benchmark your Instagram accounts.

Embrace a bold content strategy by testing various filters and captions to see what works best for your followers. If you have no idea where to start, you could take a look at your competition. You shouldn’t copy what your competition does, but it’s a good idea to take notes on what they are posting to increase their popularity on Instagram.

  • Optimizing your account

One of the most important steps, when you try to get followers on Instagram, is to have your profile fully optimized. If it helps, think of your profile’s bio as the homepage of your account.

People won’t know if the profile belongs to your business if you don’t have a proper profile picture and username, or image captions and a bio. These little elements will build the foundation of your Instagram profile.

If you don’t know where you should place your links, look at other pages that relate to specific campaigns and keywords to your Instagram profile. It’s ok to post links to your website, but you should make sure your followers will have a cohesive experience when they move from your Instagram profile to your website.

Furthermore, keep your username search-friendly. That means your username shouldn’t contain special characters or numbers.

  • Find the best hashtags

One of the most popular methods to get followers on Instagram is through hashtags. Hashtags are necessary tools for us on Instagram to discover new content. As someone who wants to up-scale an Instagram account, you have to build a community and hashtags will provide exactly what you need.

As a beginner, you should concentrate on less popular hashtags. There is a high chance that people will follow your Instagram account more quickly if you use hashtags that targets your audience. Creating unique and branded hashtags is a good idea to pile-up relevant content to your page. Don’t go aimlessly into the hashtag world. It’s easier to build a community when you know what you are tagging.

  • Start conversations

Another efficient technique to get followers on Instagram is through conversations. According to analysts, more than 75% of people prefer to engage with visual content like photos and videos, and the rest with text posts. Instagram is the perfect platform for both types. You can create engaging posts that will bring you lots of followers by combining stunning visuals with captions.

You need to be supportive and communicative with your audience. Trying to respond to as many comments and questions as possible will make the difference. Communication will bring more Instagram followers, and it will also establish a healthy relationship between you and your community.

Don’t be afraid to start conversations around your feed. Appreciate your community by not being afraid to replay and more followers will come.

  • Promote your Instagram profile wherever you can

Honestly, not many people will find your Instagram profile if you don’t promote it. Make sure your profile is listed on other social platforms. Creating awareness is a good method to gain more followers on Instagram. If you have a website or a blog, you can also add social media buttons to promote your profile.

However, keep in mind that it’s not a good idea to just ask for a follow. Instead, you should try to promote unique and interesting content on your Instagram profile so people will have a reason to follow. Luckily, Instagram keeps adding new interesting features like Stories, Reels, or IGTV to support content. Using all these options you have the opportunity to draw more followers to your Instagram account by creating awesome content.

  • Create a schedule for your Instagram posts

Even though Instagram has changed its algorithm over the years to show people content they like, making a new post at the right time can make your post more visible and increase engagement.

And, for example, if you own a business profile, it will be much easier to see your campaigns and manage your content efficiently. You will notice how your community will get bigger when you maintain a constant content flow.

  • Make sure your followers on Instagram are happy

If you keep your followers happy, you will notice a substantial audience growth. Use the tips above and avoid to make an image of yourself that seems needy, robotic, or sales-driven. Making a few posts that will bring a smile to your followers’ faces will strengthen your relationship with them and bring in new followers to your Instagram profile.

You should never forget that it’s important to provide content to your audience as if they are your family or friends. It’s fine from time to time to post inspirational content and memes or to share interesting artwork.

Don’t get fake Instagram followers

Last but not least, it’s important to avoid fake followers on Instagram. There is an enormous difference between an Instagram account with organic followers and an Instagram account with fake ones.

You might be tempted to just buy Instagram followers, but you should know that the cons will outnumber the benefits of having a profile with fake-follower growth.

Instagram profile with fake followers tend to:

  • Have no ROI: Even though it seems easy to just buy followers, keep in mind that you are actually buying bots and inactive followers. These followers won’t buy anything from you if you have a business profile.
  • Create negligible activity: Let’s say you buy 1000 followers on Instagram. How many of these followers will like, share, and comment on your posts? Probably none. Chances are they will actually get deleted by Instagram and make your profile seem abandoned.
  • Delude new followers: Your profile won’t be so credible if new people come to your page and notice thousands of followers but no activity. You should not deceive people to follow you. It’s better for your online presence if you build long-lasting relationships with your Instagram followers based on trust.

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